Today designers have the technology and software to create designs that our ancestors 50 years ago, could never have imagined. It is my job as a designer, using the right fonts, colours and vectors to create unique, meaningful designs to represent your company and your industry.
Could just anybody design your new logo?
I always say: “Anybody CAN do anything, but are they any good at it?”. Do they know what they are doing and will achieve the most effective results? There are important things to consider when a logo is being designed that only people with the right experience could achieve. If your goal is to create a professional lasting impression, there are a few factors to consider when choosing a designer to create your brand, such as:
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Strength of portfolio – It’s always a good idea to choose a designer with a portfolio.
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Proven track record – This goes hand in hand with portfolio, but also a good idea to choose a designer with experience in designing logos.
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Professionalism – Take note at how the designers present themselves. How quickly do they respond to your emails etc?
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Time Frame – A designer that promises a design within a few hours might not have done the necessary research before presenting their designs.
What makes a great logo?
Why should you pay thousands for a logo design when there are many free logo design websites on the Internet? The answer is simple. You want your brand to be unique and timeless. Here is what makes a great logo:
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Simple is better – A simple logo is more recognizable, versatile & memorable.
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Memorable – A logo is more memorable by keeping it simple yet appropriate.
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Timeless – A great design should be timeless, will your logo still be effective in 10 years.
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Versatile – Your logo should work across a variety of media and applications.
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Appropriate – Your logo should represent your industry and intended for the audience you plan to target.
When we look at our “big brands” note the simplicity, memorability, timelessness, versatility and appropriateness:
